Toytron: Reliving Toys
Toytron connects ordinary and traditional toys to digital media creating an enhanced, exciting and meaningful play experience by adding a connectivity tag to each toy. Seamless communication between the traditional toy and digital media is translated into a unique play experience. The customized embedded tag through its connection to a server enables immediate recognition of the specific toy regardless of location.
The project was in partnership with serial entrepreneur Yossi Tsuria and was positively reviewed by top manufacturers in the toy industry.